measure the success of released products or services

In a rush to deliver software or services by a certain date, teams make compromises. These  can have a detrimental effect on the customer experience. To compount this problem, most organisations are set up to simply move onto the next project that has the funding. Instead, of taking the opportunity to sense and learn, to probe the market for what is working and what isn’t and whether the service or product is needs improving. 

Benchmarking is the opportunity to probe your customers on released services (or products) with a view of feeding your findings to the next iteration.

We ensure that customer experience is measurably better by running usability benchmarks, helping design analytics of web or digital funnels, helping organise pilots.