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Introduction to

Strategic Narratives Creating stories that influence decision makers

May 06, 2025 | 5:30 PM (AEST)
60min (remote)
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About our Introduction to Strategic Narratives

A key challenge for UX designers is that delivery teams favour quick feature releases over designing outstanding experiences.

Delivery teams see over-budget initiatives that don’t meet their business case, while strategic designers struggle to have their recommendations implemented. These issues arise from a lack of influence skills needed to persuade decision-makers to prioritise building the right solutions over rushing to deliver the wrong ones.

This course equips participants with the ability to influence project scope, timelines, and approaches by ensuring alignment with business goals.

What will you learn in this intro session?

  • Understand the role that we play in influencing delivery outcomes
  • Discover the broader stakeholders that we must engage with our communications
  • 1 framework to structure your stories so the business cares about the changes you propose

Who is this session for

Although this topic could benefit anyone in delivery, we are want people with related experienceds together. Hence, we are running this session for:

UX Design Managers

Who want to impart influence skills to their designers. After all, 70% of a leader's success is attributed to their influence and in turn their team's influence.

UX Designers 

Who want to influence the scope of their work, and change the way their delivery team works. 

Master strategic narratives, do the full course

In this introduction session we only scratch the surface on this important topic. Hence, we have a 3 hour session where designers:

  • Learn 2 frameworks and 5 principles for strategic narratives
  • Put frameworks & principles into practice with your own work
  • Discover 5 steps to overcome objections 

The most valuable aspect was mastering the art of presenting our work in a way that resonates with business leaders. When we applied these techniques to showcase our findings to stakeholders, the response was overwhelmingly positive.

Cristian Vargas Lara Director of Product Design, QORIA

Register your interest