Get Buy-in for Research

It's not uncommon for designers to view themselves solely as executors of their work, adhering strictly to instructions and finding themselves perpetually creating wireframes. They may feel their wider design skills are underappreciated and become frustrated with the company culture. Yet, they might not have attempted to meaningfully advocate for the importance of design research. To transition from simply executing to shaping the work plan, it's crucial to understand how to influence those who oversee your work and cater to their needs. Success might not be assured, but not preparing for that conversation is a certain route to failure. This course aims to cultivate business acumen as a tool for empathising with your audience and becoming more persuasive in advocating for design research.

What you can expect to learn

• Master the art of requesting resources for research
• Discover the programme's perspective and how to tailor research accordingly
• Confidently select the work that does require research by using our problem categorisation framework
• Grasp the business mindset and how to shape research in this context
• Understand the timing of design research
• Trace a clear path from business needs to the research