Discovery Research

The concept of 'Discovery' can hold a variety of meanings, dependent on the audience. For instance, it could mean:

• Identifying what customers value most in our product or service
• Recognising the moments in a service where we might be letting our users down
• Ascertaining the key requirements for the work programme
• And more

The purposes of discovery are diverse, as are the methodologies used. In this course, we focus on teaching discovery techniques that help delivery teams to identify key requirements and ensure these can be actioned by the team. We also cover how to break down these techniques for just-in-time discovery or continuous discovery.

What you can expect to learn

• Understand when discovery is needed.
• Know how to secure buy-in for discovery.
• Understand the different types of discovery and when to use them.
• Learn to collaborate with other designers and wider stakeholders.
• Understand how to limit the research to what’s in scope for the programme, i.e., continuous discovery.
• Plan for discovery.
• Preparation for vox pops.
• Draft a script to facilitate a session.
• Write a participant screener to ensure gathered data is relevant.
• Write insights.
• Document the experience being observed.
• Use mapping techniques to synthesise as you observe and collaborate on the documentation of the experience
• Present what you discover.
• Find focus and ideate from the results of your discovery.